Cringe

This is 100% from https://www.youtube.com/watch?v=vRBsaJPkt2Q

When you cringe at someone, you are feeling the embarassement that they should be feeling [...]
It's their lack of self-awarness about their embarassing behaviour that makes you cringe -

ContraPoints

Two types

Compassionate cringe : feeling shame in behalf of someone you like or relate to
Contemptuous cringe : feeling righteous enjoyment of someone being brought down

Social use

Morbid cringe

Certain person get obsessed over some cringe-stuff to reject something that is similar to them.

Usual cringe target

Self-indifference